Social Media Summit Program
8:30 AM
Check-In — Mural Area
Breakfast — Skyline Lounge
Breakfast — Skyline Lounge
9:00 AM
Welcome — Auditorium
Ruben Dominguez FOX26
Introduction of Keynote Speaker
Debra McGaughey
Keynote Speaker
Kami Huyse
Unlock the Power of Human-Centric AI
Ruben Dominguez FOX26
Introduction of Keynote Speaker
Debra McGaughey
Keynote Speaker
Kami Huyse
Unlock the Power of Human-Centric AI
10:00 AM
Summit Sessions 1
Building Your Brand
Harrison Zhang — A300 - White Oak Room
Social Media Synergy: Unleashing Your Expertise Online
Beatrice Alvarado — A300 - Houston Room
How to Build Your Own Algorithm
ZaKiya Gradney — Welcome Center - TDECU Tour Room
Hot Take: The Case of the X: What’s Really Going on with X, formerly known as Twitter
Jason Holiday — Welcome Center - Milam Room
Building Your Brand
Harrison Zhang — A300 - White Oak Room
Social Media Synergy: Unleashing Your Expertise Online
Beatrice Alvarado — A300 - Houston Room
How to Build Your Own Algorithm
ZaKiya Gradney — Welcome Center - TDECU Tour Room
Hot Take: The Case of the X: What’s Really Going on with X, formerly known as Twitter
Jason Holiday — Welcome Center - Milam Room
11:00 AM
Lunch — Skyline Lounge
12:00 PM
Summit Sessions 2
Fraternities and Sororities Need to be Part of Your Marketing Strategy
Guillermo Flores — A300 - White Oak Room
The Creative Hustle
Connie Leon — A300 - Houston Room
Sizzling Social Strategy
Cassius Clay — A300 - Buffalo Bayou Room
How To Use TikTok to Build a Personal Brand
Keenya Kelly — Welcome Center - TDECU Tour Room
Hot Take: Likes vs Views: Which is More Important?
Mandi Olivarez — Welcome Center - Milam Room
Fraternities and Sororities Need to be Part of Your Marketing Strategy
Guillermo Flores — A300 - White Oak Room
The Creative Hustle
Connie Leon — A300 - Houston Room
Sizzling Social Strategy
Cassius Clay — A300 - Buffalo Bayou Room
How To Use TikTok to Build a Personal Brand
Keenya Kelly — Welcome Center - TDECU Tour Room
Hot Take: Likes vs Views: Which is More Important?
Mandi Olivarez — Welcome Center - Milam Room
1:00 PM
Summit Sessions 3
Social Media in Higher Education - The Key to Connect
Elvira Rodriguez — A300 - White Oak Room
Creating a Presence Through Your University's Social Media
Kay Medina and Kristen Barnett — A300 - Houston Room
Social Media & Analytics: Using Google Analytics 4 to Tell Powerful Stories About Your Audience
Chris Cheetham-West — Welcome Center - TDECU Tour Room
Hot Take: When Going Viral Goes Wrong
Antrechelle Nova — Welcome Center - Milam Room
Social Media in Higher Education - The Key to Connect
Elvira Rodriguez — A300 - White Oak Room
Creating a Presence Through Your University's Social Media
Kay Medina and Kristen Barnett — A300 - Houston Room
Social Media & Analytics: Using Google Analytics 4 to Tell Powerful Stories About Your Audience
Chris Cheetham-West — Welcome Center - TDECU Tour Room
Hot Take: When Going Viral Goes Wrong
Antrechelle Nova — Welcome Center - Milam Room
2:00 PM
Let’s Get Social — Auditorium
An Interactive Performance
An Interactive Performance
3:00 PM
Closing Activity & Awards — Auditorium