UHD / Academic Affairs / College of Humanities and Social Sciences / Undergraduate Programs & Minors / B.S. in Technical Communication / Rubric for Porfolio Award
Rubric for Porfolio Award
Rubric for Determining Technical Communication Porfolio Award
Score of 4
Strong Porfolio Demonstrates:
Strong Porfolio Demonstrates:
Excellent visual/written communication
Superior work on real project
Highly complex documents
Sophisticated problem-solving skills
Full command and control of multimedia, visual, electronic design
Evidence of effective collaboration
- Effective audience analysis
- Focused, coherent organization
- Consistent tone, language, visuals
- Cohesive; excellent proofreading, editing
- Excellent design
Superior work on real project
- Case, internship, service project
- Fully addresses audience, purpose
- Accurate and appropriate content
Highly complex documents
- Multiple audiences, purposes, media
- Sophisticated structure, organization
Sophisticated problem-solving skills
- Analyzes revisions, annotations
- Thoroughly addresses contexts of production, use
- Tests usability
Full command and control of multimedia, visual, electronic design
Evidence of effective collaboration
Score of 3
Competent Portfolio Demonstrates:
Competent Portfolio Demonstrates:
Clear visual/written communication
Effective work on real project
Moderately complex documents
Average problem-solving skills
Less sophisticated multimedia,
visual, electronic design
Limited evidence of effective collaboration
- Audience awareness
- Organized
- Effective tone, language,
visuals Cohesive;
excellent proofreading, editing,
few surface errors
Effective work on real project
- Case, internship, service project
- Clearly addresses audience, purpose
- Accurate and appropriate content
Moderately complex documents
- Multiple audiences, purposes, media
- Complex structure, organization
Average problem-solving skills
- Provides revisions, annotations
- Addresses contexts of production, use
- Considers usability issues
Less sophisticated multimedia,
visual, electronic design
Limited evidence of effective collaboration
Score of 2
Adequate Portfolio demonstrates
Adequate Portfolio demonstrates
Adequate visual/written communication
Adequate work on real project
Minimally complex documents
Sophisticated problem-solving skills
Fair command of multimedia, visual, electronic design
- Lacks audience awareness
- Problems in organization
- Problems in tone, language,
visuals - Surface errors
Adequate work on real project
- Case, internship, service project
- Addresses audience, purpose
- Sufficient content
Minimally complex documents
- Simple audiences, purposes, medium
- Formulaic structure, organization
Sophisticated problem-solving skills
- Little evidence of analysis or revision
- Ignores contexts of production, use
- Little or no attention to usability issues
Fair command of multimedia, visual, electronic design
No collaboration
Score of 1
Inadequate Portfolio Demonstrates:
Inadequate Portfolio Demonstrates:
Adequate visual/written communication
- Lacks audience awareness
- Problems in organization
- Problems in tone, language, visuals
- Surface errors
Fails to demonstrate work on real project
- No case, internship, service project
- Insufficient, inappropriate content
Fails to provide complex documents
- Incomplete submission
Fails to demonstrate problem-solving skills
- Incomplete submission
No fluency in multimedia,
visual, electronic design
No collaboration