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Rubric for Porfolio Award

Rubric for Determining Technical Communication Porfolio Award

Score of 4
Strong Porfolio Demonstrates
:
Excellent visual/written communication
  • Effective audience analysis
  • Focused, coherent organization
  • Consistent tone, language, visuals
  • Cohesive; excellent proofreading, editing
  • Excellent design

Superior work on real project
  • Case, internship, service project
  • Fully addresses audience, purpose
  • Accurate and appropriate content

Highly complex documents
  • Multiple audiences, purposes, media
  • Sophisticated structure, organization

Sophisticated problem-solving skills
  • Analyzes revisions, annotations
  • Thoroughly addresses contexts of production, use
  • Tests usability

Full command and control of multimedia, visual, electronic design

Evidence of effective collaboration
Score of 3
Competent Portfolio Demonstrates:
Clear visual/written communication
  • Audience awareness
  • Organized
  • Effective tone, language,
    visuals Cohesive;
    excellent proofreading, editing,
    few surface errors

Effective work on real project
  • Case, internship, service project
  • Clearly addresses audience, purpose
  • Accurate and appropriate content

Moderately complex documents
  • Multiple audiences, purposes, media
  • Complex structure, organization

Average problem-solving skills
  • Provides revisions, annotations
  • Addresses contexts of production, use
  • Considers usability issues

Less sophisticated multimedia,
visual, electronic design


Limited evidence of effective collaboration
Score of 2
Adequate Portfolio demonstrates
Adequate visual/written communication
  • Lacks audience awareness
  • Problems in organization
  • Problems in tone, language,
    visuals
  • Surface errors

Adequate work on real project
  • Case, internship, service project
  • Addresses audience, purpose
  • Sufficient content

Minimally complex documents
  • Simple audiences, purposes, medium
  • Formulaic structure, organization

Sophisticated problem-solving skills
  • Little evidence of analysis or revision
  • Ignores contexts of production, use
  • Little or no attention to usability issues

Fair command of multimedia, visual, electronic design

No collaboration

Score of 1
Inadequate Portfolio Demonstrates:

Adequate visual/written communication

  • Lacks audience awareness
  • Problems in organization
  • Problems in tone, language, visuals
  • Surface errors

Fails to demonstrate work on real project
  • No case, internship, service project
  • Insufficient, inappropriate content

Fails to provide complex documents
  • Incomplete submission

Fails to demonstrate problem-solving skills
  • Incomplete submission

No fluency in multimedia,
visual, electronic design


No collaboration